Bandai Namco Announces New Logo and Company Purpose for Next Year

Get Ready for a New Look for Bandai Namco

Beginning April 2022, Bandai Namco is sporting a completely different look.

The Bandai Namco Group has just announced their new logo and new Mission, Vision and Purpose for next year. The logo change is dramatic, to say the least, with mixed reactions from fans.

New Logo

The said change will be implemented in April 2022, with the decision stemming from "the aim to strengthen ALL BANDAI NAMCO concept in every region while leveraging the individuality of each Group company." In addition, the press release mentions that their ultimate goal is to further build the value of the Group brand worldwide.

It is mentioned that the current logo being used was made to express the fusion of Bandai and Namco that was created when the two companies integrated. The new logo now reflects the company's new Purpose. All companies with “Bandai Namco” in their names will use this logo. And, in principle, companies with and without “Bandai Namco” in their names will display this new Group logo on all their products and services. This will enable them to bring together the value of all their products, services, and labels under one logo and elevate the brand value of the Bandai Namco Group in the global market.

Depending on what it's to be used for, the logo varies a bit:

The new logo’s speech bubble motif, “Fukidashi” in Japanese, expresses the potential of the brand to connect with people around the world and inspire them with amazing ideas. The speech bubble also represents Japan’s manga culture that has become so popular everywhere. The logo stands for the company's determination to communicate with fans worldwide, to connect with their fans, and to create entertainment unique to Bandai Namco. The magenta used as the motif color not only represents diversity, but also creates a bright and fun impression and is easy to reproduce.

New Purpose

The Group's new purpose is "Fun for All into the Future". Bandai Namco exists to share dreams, fun and inspiration with people around the world. Connecting people and societies in the enjoyment of uniquely entertaining products and services, the group is working to create a brighter future for everyone.

Masaru Kawaguchi, current President and Representative Director, shared this message regarding the new purpose:

The Spirit of Our New Purpose
With the start of our next Mid-term Plan in April 2022, our new Purpose will be the ultimate definition of who we are as a company. It was developed based on internal and external surveys and on discussions among employees from around the world, whose opinions and ideas guided and inspired us.

Fundamental to our Purpose is the idea of connecting and working together to create things. Bandai Namco’s entertainment connects fans all over the world. By delivering fun to the people everywhere, we put smiles on their faces and help them achieve happiness. That’s why Bandai Namco exists.

Our Purpose clearly and succinctly expresses how we have always sought to connect with fans everywhere, developing and sharing with our fans in creating innovative IP, products, and services. Together with our fans, we’ll create a new era for Bandai Namco, proudly communicating the reason for our existence.

Masaru Kawaguchi, President and Representative Director
BANDAI NAMCO Holdings Inc.

What are your thoughts on this new change?



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